Orders Dashboard

Case study · Looker Studio

Orders Dashboard

An interactive Looker Studio dashboard for a retail orders dataset, built so stakeholders can filter by region, segment, category and ship mode and find their own answers without waiting on a report.

Tools
Looker Studio, Excel
Data
Retail orders dataset, 2014 to 2017
Deliverable
1-page interactive dashboard
Built
2025
Orders Report dashboard in Looker Studio
The dashboard: headline KPIs, order mix by region, category, segment and city, trends, and filters down the right side.
9,994Orders
793Customers
$286.4KTotal profit
49States

The ask

Give stakeholders one view of order performance: headline KPIs, how orders split by region, category, segment and city, how volume trends over time, and filters to drill into any slice without a new report request.

How I built it

  1. Step 1Prepared the data in ExcelCleaned the order, customer, product and profit data, standardizing date formats and category fields.
  2. Step 2Designed the KPI layerOrders, customers and profit up top, then orders by region, category, segment, city and state, plus yearly and monthly trends.
  3. Step 3Built the interactive layerFilter controls for region, segment, category and ship mode that update every chart at once, plus sortable tables.
The cleaned Excel dataset
The cleaned Excel dataset behind the dashboard.

What the data showed

  • Office supplies make up 60% of orders, and the consumer segment accounts for 52%.
  • The West is the largest region at 32% of orders, and New York City is the top city.
  • California leads every state with 7,667 units ordered, well ahead of New York at 4,224.
  • Orders climb through the year, with the busiest months from September to December.